Marketing campaigning strategies need to be calibrated to catch up with the ever-dynamic hospitality industry. With the advent of digital...

Hotel Booking Engine is a tool that allows direct reservations to be made for the property. With the resurgence of direct bookings,...

Future-proofing The hospitality industry is one of the most competitive and dynamic industries out there. Constantly evolving with...

If you are in the hospitality industry, you will be familiar with the term ‘Channel’. This word has many meanings, however, in the hotel...

Before we talk about how to increase OTA Bookings, let us tell you a story. A Hotelier named Raj wanted to start a hotel. He tried to...

OTAs and hotels have a rivalry that has existed since the dominance of the internet. The digital revolution has shaped the entire...

For any business, evaluation and analysis are integral to any exercise. Without it, one will not understand where the business is...

Before you start a business and after, you need to identify and forecast where your business will go. Demand Forecasting is the heart of...

Every business works on the principle of demand and supply. Demand is the collective want of the market, while supply is the collective...

Every organization or project needs to analyze their strengths, weaknesses, opportunities and threats. This is where the hotel SWOT...

The hospitality industry is ever-evolving with new trends changing the dynamics of hotel operations and marketing. Taking bookings,...

The Hospitality and travel industry is ever-changing and dynamic, with new trends coming up on a regular basis. People travel for various...

Hotels, Homestays, Resorts and various types of hospitality properties depend on physical assets. These assets include bedding, bathroom...

The Hospitality Industry is a competitive industry with numerous players, hard to please customers and dynamic marketing trends. The...

Hotel bookings go through several stages. First, the customer selects the hotel. Then they book the rooms they want, along with the...

With the growth of the hospitality industry, more people are travelling than ever before! New guest personas are emerging and the...

Hospitality is a diverse industry and is getting more competitive day by day. The hospitality industry consists of hotels, homestays,...

Many hoteliers have to pay commissions to OTA Platforms. OTAs have now emerged as a major distribution channel for hotels due to the...

If a hotel wants to improve its business performance and stay in the game, measuring its performance is of utmost importance. Since the...

For any hotel to survive, revenue is essential. Every business involves a cost, and without generating income, the business will not be...