The Covid-19 Pandemic had put breaks on the tourism industry, locally, domestically and internationally. However, since 2022, the tourism...

As they say, “Everything is on Google!”. We are dependent on the search engine for everything. In fact, Google has become an...

Technology has changed the way hotels acquire bookings. With the advent of online bookings, hoteliers have more options for converting...

Marketing campaigning strategies need to be calibrated to catch up with the ever-dynamic hospitality industry. With the advent of digital...

OTAs and hotels have a rivalry that has existed since the dominance of the internet. The digital revolution has shaped the entire...

Every business works on the principle of demand and supply. Demand is the collective want of the market, while supply is the collective...

Many hoteliers have to pay commissions to OTA Platforms. OTAs have now emerged as a major distribution channel for hotels due to the...